Fidelity Matrices for Marketing Analysis

1. What is free and what is fee must be unique to the marketplace.  The market itself must recognize that it cannot be obtained elsewhere.  This can include branding.  Ownership of Copyright.
2. Marketing studies must not compare the desirability of a free product or service against a fee product or service.  They should focus on alternative Fidelity Matrices that shuffle what stuff is free and what is fee. No alternative should lack 1.

New York Times Marketing Study / Focus Group